MELISSA Dealers

🍯 Healthy drinks are on the rise, are you ready to get on the golden train?

Current Status of Global Healthy Drinks Market

• Market size : The global health drink market will reach US$124.1 billion in 2023 and is expected to exceed US$200 billion in 2030 (CAGR 8.5%).

• Consumption keywords :

  • 65% of consumers said they prefer "sugar-free/low-sugar" drinks

  • 72% said they are more concerned about whether the beverage ingredients are natural and additive-free

  • Generation Z and millennials are the main consumer groups, preferring "functional + low-burden" beverages

• Sparkling Drinks Submarket :

  • The estimated market size of sparkling functional drinks will exceed $5.4 billion by 2024, growing faster than traditional soda.

  • In recent years, the average annual growth rate of sparkling beverage brands that focus on "sugar-free, carbonated, and beneficial ingredients" has exceeded 18%.

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Why does MELISSA natural honey sparkling drink stand out in this health trend?

Product uniqueness:

• The world's first honey bubble made from " natural mature honey " without destroying the original aroma of honey, enzymes, and retaining most of the vitamins B & C and antioxidants in the honey.

• No artificial flavors, colors, or preservatives

• Natural sweetness source, combined with different flower honey flavor levels, richer taste

Market entry point:

• Filling the gap between the "sparkling beverage market" and the "natural beverage market"

• Meet consumers' triple expectations of deliciousness, health, and beauty

• With exquisite packaging design, it is suitable for entering coffee shops, selection stores, bars, boutique channels and gift markets

Actual market reaction:

• During the trial operation period, the products were sold in selected stores and markets, with an average repurchase rate of over 58%.

• Consumers' main feedback was " refreshing and not greasy ", " I've never had such a fragrant honey sparkling drink ", " it can be used as a cocktail base, which is a plus ", " where can I buy it ?"

• Catering industry insiders commented that it is " both a standalone item and a base, with high flexibility "

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Growth opportunities and potential

• The annual growth rate of sparkling drinks in Taiwan is nearly 12% , and natural sparkling drinks are still in their infancy.

• The rise of food delivery platforms and complex catering industries requires more differentiated beverage options

• As food safety awareness rises, beverages with “ comprehensible ingredient lists ” are becoming more popular

• Can be extended to: souvenir market, corporate annual gift boxes, wedding gifts, brand joint drinks and other diverse scenarios

Contact us now

LINE : @melissa.honey

E-mail: melissa.honey.official@gmail.com